About the Author
Sheyla Nathalie Rivero
Sheyla Nathalie Rivero is a strategic SEO copywriter specializing in funnels and clear, conversion-focused communication for entrepreneurs and small local businesses. She helps brands simplify their message, structure their customer journey, and use emotional storytelling to drive action. At tamer, she develops content and funnels that align clarity, strategy, and execution to build trust and measurable growth.
Areas of Expertise
Experience & Projects
A look at the work, roles, and projects behind the insights.
Led the ad messaging for a Cuban pizzeria in Hialeah, writing each variant to the register that converts in the local market so the copy spoke to the audience in the exact language in which they decide to buy.
- Spanish & Spanglish up to 4.5x better than English
- Conversion-focused local copy
- Helped drive 56¢ per order click
Achievements & Certifications
Courses, certifications and credentials earned along the way.
HubSpot Academy
BrightLocal Academy
Level Up Your Local SEO
Google Business Profile Management 101
How to Master Local Link Building
How to Master Local Keyword Research
Optimize Local Landing Pages
How to Create Website Content for Local SEO
Local SEO for Service-area Businesses
Service Page Optimization
Surfer Academy
All Articles by Sheyla Nathalie Rivero
How to do local SEO for multiple locations in 8 steps: audit, Google profiles, per-location pages, reviews, and measurement with grid scans.
A step-by-step guide to choosing your Google Business Profile category, with a real audit, a downloadable template, and the tools I use to decide.