| Google Business Profile (GBP)Your listing in Google Maps and the Map Pack. Categories, services, photos, posts, Q&A, hours, and reviews. It's the local control center. If it's weak, you show up less and get fewer calls. | Your listing in Google Maps and the Map Pack. Categories, services, photos, posts, Q&A, hours, and reviews. | It's the local control center. If it's weak, you show up less and get fewer calls. |
| NAP ConsistencyYour name, address, phone matching exactly across the web (site, directories, socials, data sources). If your info conflicts, Google hesitates. When Google hesitates, you drop. Customers also hit wrong info and bounce. | Your name, address, phone matching exactly across the web (site, directories, socials, data sources). | If your info conflicts, Google hesitates. When Google hesitates, you drop. Customers also hit wrong info and bounce. |
| ReviewsVolume, quality, recency, and whether you respond. Reviews decide trust fast. They also influence clicks and visibility when you're competing. | Volume, quality, recency, and whether you respond. | Reviews decide trust fast. They also influence clicks and visibility when you're competing. |
| Local CitationsMentions/listings of your business with NAP on directories and local sites (with or without a link). They validate you. Done right, they build confidence. Done wrong, they create messy duplicates and inconsistency. | Mentions/listings of your business with NAP on directories and local sites (with or without a link). | They validate you. Done right, they build confidence. Done wrong, they create messy duplicates and inconsistency. |
| Local On-Page SEOService and location pages, titles, internal structure, speed, mobile, and local schema. Your site tells Google what you do and where you do it. Without it, you miss "service + city" searches. | Service and location pages, titles, internal structure, speed, mobile, and local schema. | Your site tells Google what you do and where you do it. Without it, you miss "service + city" searches. |
| Local LinksLinks/mentions from locally relevant sites (chambers, local media, associations, partners). They build local prominence. Not about volume. About credibility and geographic relevance. | Links/mentions from locally relevant sites (chambers, local media, associations, partners). | They build local prominence. Not about volume. About credibility and geographic relevance. |
| Behavior SignalsWhat users do after they see you: clicks, calls, direction requests, engagement. Google watches what people choose. If users act on your listing, you get shown more. | What users do after they see you: clicks, calls, direction requests, engagement. | Google watches what people choose. If users act on your listing, you get shown more. |