About the Author
Juan Pablo Caballero
Juan Pablo Caballero is a PPC Specialist focused on advanced acquisition strategies and high-performance optimization across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, and Pinterest Ads. He leverages deep data analysis, smart audience segmentation, and automated workflows to maximize campaign performance. His strategic approach enables scalable, sustainable growth for businesses across multiple digital advertising channels.
Areas of Expertise
Experience & Projects
A look at the work, roles, and projects behind the insights.
Built a professional Meta Ads funnel for an established Cuban pizzeria, restructuring campaign objectives and feeding the pixel clean purchase signal to turn existing demand into measurable, scalable orders.
- 1,428 order clicks in one month
- 56¢ per order click (cold audience)
- 57K+ people reached in the month
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