Analytics Articles & Guides
Measurement and analytics for marketing decisions: GA4 setup and reports, Google Tag Manager, UTM campaign tracking, and the behavior tools that show what the numbers cannot.
Most marketing decisions get made on numbers nobody checked. This category is about fixing that: installing GA4 so it measures the right thing, reading the four reports that answer real business questions, tagging your own campaigns so half your traffic stops landing in Direct, and running Google Tag Manager without turning it into a container nobody can maintain.
Everything here comes out of auditing real accounts, where the same three problems show up over and over: a tag missing on some templates, internal traffic counted as customers, and campaign links that were never tagged. If you would rather have somebody fix the measurement layer before you spend another month deciding from it, that is part of our marketing automation services.
Crazy Egg review with 2026 pricing straight from the source: $29 buys 5,000 tracked pageviews and 50 recordings. The traffic math, the ceiling, and who outgrows it.
How to track website traffic in 2026: the three tools that measure it, the exact GA4 report that shows where visitors come from, and why your numbers never match.
Hotjar in 2026: the free plan gives 35 sessions a day, paid tiers start near EUR 32, and the pricing page now redirects to Contentsquare.
Google Tag Manager is a container that fires tracking scripts without touching your site code. What it solves, what it costs, when to skip it.
A Google Tag Manager migration that keeps your data intact: full tag inventory, parallel running, consent mode v2, QA steps and a rollback plan.
How to use Google Analytics after you install it: the six default settings that quietly ruin your data, then the four reports that answer real business questions.
Every Google Analytics report in GA4, what each one answers, and where your old Universal Analytics reports went. Includes the 2026 Advertising section rebuild.
How to use UTM parameters, the five tags explained, and the exact utm_medium values GA4 recognizes. Plus the naming convention we use, so your reports stay readable.
